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Marketing is an important part of running a business. It’s also time-consuming and demands more attention than you may be able or willing to give. If you’re a startup business hoping to expand or an entrepreneur overwhelmed with things to do, a virtual marketing assistant can help you. With a specialization in marketing, this type of virtual assistant can save you both time and money.
Benefits of Using a Virtual Marketing Assistant
Are you feeling overwhelmed by all your marketing needs? Here are some ways in which working with a VA can benefit you:
- Saves money on recruiting and hiring new staff
- Allows you to delegate routine tasks so you can focus on other things
- Provides help from a knowledgeable professional who understands your marketing needs
- Keeps things on schedule and moving while you’re on vacation or working on something else
With these benefits, hiring a VA can be the best move for your business.
14 Tasks a Virtual Marketing Assistant Can Do
It takes lots of work to build your brand and increase your customer base. For help with this, here are some marketing tasks a VA can do for you.
1. Build Your Email List
One of your most valuable marketing assets is your email list because it provides you with a direct connection to your customers. A VA will manage your list for you by updating and cleaning it on a regular basis. This ensures it remains up-to-date and ready to use.
2. Develop Marketing Strategies
A great marketing strategy is the key to growing your business. Using their knowledge and experience, a marketing virtual assistant will develop an effective strategy that utilizes your blog posts, email marketing, and social media. To reach your target audience, they can also help you identify the best online platforms and tools to use.
3. Plan Content Calendars
A VA can help you keep track of your marketing tasks by creating a content calendar for you. This will help you plan, schedule and manage upcoming content that needs to be made. It also allows you to easily communicate any content or scheduling changes you’d like your VA to make.
4. Research Keywords
To help you increase your ranking in search engine results, you need to optimize your online content with the right keywords. Utilizing keyword research tools, a virtual marketing assistant can help you identify the best words and phrases to use. This will also help them to create better content for you.
5. Write Blog Posts
Your business needs a blog that’s informative and consistent. A VA can write and publish helpful blog posts on a regular basis for you. This will draw more traffic to your website and help you to generate more leads.
6. Create Social Media Posts
If you don’t have a social media presence, it can be difficult to attract potential customers to your business. To help you establish yourself online, a VA will set up and manage your social media account on platforms such as Facebook, Instagram, and YouTube. They can also create and post engaging content that helps you connect with customers.
7. Edit Photos and Video Content
To capture the attention of your audience, you should include pictures and media in your content, whenever possible. A virtual marketing assistant will help you produce great work by performing light editing on some of the photos you use. They can also edit and put together short videos for you to use.
8. Design Marketing Materials
Instead of hiring a graphic designer to work on your marketing materials, a VA can design and produce them for you. Using online graphic design tools such as Photoshop or Canva, a VA will create marketing assets such as newsletters, brochures, and ebooks for your business.
9. Manage Paid Ads
You can expand your reach to potential customers by placing paid ads on social media. Unlike organic ads, which are free and viewed mostly by your followers, paid ads cost money and are displayed for more people to see. A marketing virtual assistant will help you design these posts and track their performance. This is a great way to boost your online presence and generate new leads.
10. Update Website Content
Your website is the main marketing platform that you can control online. Updating and managing content on your site is something a VA will also do. Tasks they can perform include:
- Publishing new posts
- Updating old content
- Adding pictures and videos to webpages
- Responding to customer comments and emails
Doing this ensures your website stays updated, relevant, and engaging for all your visitors.
11. Manage Online Communities
It’s important to listen to your customers, especially when they reach out to you. A virtual marketing assistant can help streamline this by reading, referring, and responding to messages you receive through your online communities. From comments and complaints to questions about your product or services, a VA will respond on your behalf and manage your online communities for you.
12. Monitor Analytics
To track your content’s performance, most online platforms feature analytics tools for you to use. A VA will monitor your analytics and print or compile reports with this information for you to view. Using this knowledge, they can also make suggestions on how to change, optimize and improve your content in the future.
13. Discover Marketing Tools
Productivity is important and there are an endless amount of tools designed to help you get more work done. A virtual marketing assistant will research and suggest new marketing tools that may be helpful for you. They can also try out these tools and give you the pros and cons of using them.
14. Conduct Market Research
It’s important for you to know all about the business market you’re in. A VA can research and compile information about your target market, competitors, and the trends that affect you. This information is valuable for helping you to plan, strategize and compete within your business industry.
Working With a Virtual Marketing Assistant
Delegating marketing tasks to a virtual marketing assistant frees you up to expand your business, take a vacation or address more pressing things. If working with a VA sounds right for you, then contact us today.